Hire and Rental News - February 2016

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ACCESS in ACTION
In order to optimally introduce Ruthmann
products to potential customers
across Australia, Nifty-Lift organises
roadshows on a regular basis. Together
with Ruthmann, STEIGER products are
showcased at regional fairs all over the
country. The HIRE15 trade show, for
example, was a huge success from start
to finish. This event – organised by the
Hire and Rental Industry Association
– was held in Adelaide fromApril 28th
– April 30th, 2015. Interesting customer
discussions were held, lucrative contracts
initiated, and many new contacts were
established.
In the first months of the partnership,
established by the two companies in
Ruthmann enjoys success Down Under
early 2013, it was primarily Ruthmann’s
height performance-Steiger that appealed
to the Australian truck-mounted aerial
work platform market.
To satisfy the growing demand,
Ruthmann and Nifty-Lift have now
introduced an additional model to
Australia. The Steiger TB 270 – mounted
on a 4.5t Iveco Daily all-wheel chassis –
is an all-rounder. The TB 270 is the first
and only truck-mounted work platform
in Australia with a 27m working height
that can be operated by anyone holding
a valid passenger car driver’s licence (for
vehicles up to 4.5t GVW).
Visit: or visit
The purchase in July last year followed
on the heels of the announcement of the
government’s business tax incentives
which enabled Duralift to make the large
outlay on new equipment which would
not have otherwise been possible.
According to Haulotte’s Managing
Director, Keith Clarke, Duralift is a fast
growing, premium hire company with a
reputation built on the reliability of its
service and equipment and a customer
driven focus.
“Duralift has one of the newest fleets
in Melbourne, with over 90% of the
fleet being under five years old. Duralift
has a strong fleet of Haulotte products
which are valued for their reliability,
performance and superior return on
investment.
“On 14 July 2015, Duralift held a local
business event to celebrate its purchase
and the delivery of the new Haulotte
access equipment.
The Hon Tony Smith (now speaker)
and Michael Sukkar, the MPs of Casey
and Deakin, were present at the event
to cut the ribbon on the new Haulotte
equipment and celebrate this milestone.
“Both MPs shared their time at the
Half a million of Haulotte equipment boosts tax incentives
event to speak to Duralift and major
business partners that were also present
– including Haulotte Group, Odrocs, The
Field Group – on the day about the local
economy and business,” Keith said.
“Duralift commented purchasing such
a large amount of new equipment helps
keep the local economy strong and keeps
their customers happy with new and
reliable equipment they can trust,” Keith
said.
“It was a great event and Duralift owners
Tony and Michael were thrilled to see the
effect small business incentives can have
in real life. Duralift is certainly proving the
benefits each day.”
Contact: 1300 207 683 or visit website:
Ruthmann is continuously expanding its global dealer and
service network with increasing success and has partnered
with Nifty-Lift, as its sales and service partner in Australia.
Melbourne based hire company, Duralift has boosted its fleet of access equipment
with the purchase and delivery of $500 000 worth of new Haulotte access equipment.
ACCESS IN ACTION • FEBRUARY 2016 30
Ruthmann Area Sales Manager – Andre Gerdes
(centre) with his Australian Nifty-Lift colleague
at HIRE15 in Adelaide (April, 2015).
The Duralift Grand Opening – over 90% of its fleet is under five years old