INDUSTRY in FOCUS
Allcott Hire Business Development
Manager AdamWatson said the Allcott
brand was launched in 2012 with the
consolidation of three businesses,
including Active Hire, which had been
established for 25 years. The merger
and rebranding came after a lengthy
partnership buy out which left sole
ownership to husband and wife team, Mike
and Dale Cotter, hence the name ‘Allcott’.
Allcott Hire employs approximately 200
staff at branches and divisions on the
eastern seaboard, from the Sunshine Coast
to outer Melbourne and the ACT.
Although they serve customers from
weekend DIY through to large construction
companies and government agencies,
Adam said there has been a strategic
move to focus on larger, more specialised
products.
“Our range of equipment is constantly
changing and expanding to cater to our
growing customer base. Our partnership
with JCB CEA has assisted us to focus on
Bigger means better for Allcott Hire
As a growing equipment hire business, Allcott Hire has invested heavily over the past
few years to meet the needs of the bigger end of the market, and has partnered with JCB
Construction Equipment Australia (CEA) to give customers what they require.
their larger items like excavators, rollers
and telehandlers,” he said.
“We want to deliver a complete package
to customers, delivering tried and
tested equipment including specialised
machines. Our goal is to offer customers
the best range of tools, plant and
equipment and the very best service and
value for money in the industry.”
Allcott Hire has added a substantial
number of JCB mini excavators and large
compaction rollers and telehandlers to its
fleet and in partnership with JCB CEA has
been able to make on-the-spot purchase
decisions to meet their customers’ needs.
Because JCB CEA works so closely with
Allcott Hire, they are able to anticipate
what orders may come in and have brand
new machines delivered to client sites
within 48 hours.
“We have tens of thousands of pieces of
equipment on our books but sometimes
customers need something very specific
for a major project. JCB CEA has been
working very closely with us to ensure
they have stock to suit when a customer
needs something special. We recently
purchased a telehandler that went on hire
to the organisers of the Sydney Festival,
and we’re about to take delivery of the first
JCB 525-60 telehandler in NSW.”
“We also know the machines are very
reliable. They’re tried and tested. The hire
industry is the hardest game there is, with
machines going to different worksites and
different operators so we need to be sure
we can give our customers machines that
are sturdy and user friendly.”
Contact: 02 9609 6033 or visit:
www.jcbcea.com.auOwen Parker from JCB CEA pictured with Adam Watson from Allcott Hire accepting delivery of their new
JCB machinery
The PPSA continues to affect the Hire
Industry and already this year the industry
has seen shipping containers seized by
liquidators due to lack of registration on
the PPSR.
Hire industry assets are at risk because
of the effects of the PPSA and the HRIA
Personal Property Securities Act (PPSA) Whittaker Report out
continues to lobby the government on
behalf of its members.
The Whittaker Report was released at the
edn fo March and the Association is still
determining the ramifications.First reading
indicates Indefinite Hire has been sorted to
the industry's satisfaction, in as much as
it appears hires can go out for up to a year
before the equipment must be registered.
Ultimately, this report does not give us
what we wanted which was to have
hire exempted from this legislation, or if
not, to permit three years of hire before
registration on the PPSR is required.
20
HIRE AND RENTAL NEWS • APRIL/MAY 2015
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