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16

HIRE AND RENTAL NEWS • APRIL/MAY 2015

Rouse Analytics, in cooperation with

the American Rental Association (ARA),

launched its benchmark reporting service

in January 2011 with initial participants

United Rentals, Hertz Equipment Rental

Corporation, H&E Equipment Services,

NES Rentals, and Neff Corp.

Over the past three years Rouse Analytics

added 47 rental companies including

Ahern Rentals, Sunstate Equipment,

BlueLine Rental, 27 Caterpillar dealers

and 17 independent rental companies and

heavy equipment dealers.

“We long believed rental companies

needed a way to measure performance

on rental rates and key operating metrics

and we’re proud to have collaborated with

the ARA in their development of the ARA

Rental Market Metrics standard utilised

in our Rental Metrics Benchmark Service,”

Gary McArdle, EVP and COO, Rouse

ARA Rental Benchmark Service surpasses 50 participants

Rouse Analytics added five new rental company participants to its Rental Metrics

Benchmark Service recently and now provides rate and utilisation benchmarking services to

52 equipment rental companies across the US.

Services said.

“The rapid growth of our Rental Metrics

Benchmark Service demonstrates how

valuable this information is to rental

companies and we’re looking forward to

additional growth.”

Chris Wehrman, CEO of ARA said: “We

created the ARA Rental Market Metrics to

improve visibility regarding the importance

of industry standards. We are pleased with

the success Rouse Analytics has had in

implementing the metrics and providing

benchmark information.”

Through its Rental Metrics Benchmark

Service, Rouse Analytics collects invoice

level transaction data and nightly

fleet snapshots from participating

rental companies and reports industry

benchmarks for rental rates, physical

utilisation, dollar utilisation, fleet age,

and other key performance metrics at a

local market level. Participating rental

companies receive a summary level

comparison of their rental rates and other

key performance metrics to local market

benchmarks every month at no charge

and then have the option to purchase

more detailed reporting.

Rouse Analytics’ Rental Metrics

Benchmark Service is a groundbreaking

innovation in business intelligence for the

equipment rental industry. This reporting

tool is the exclusive source for cat-class

level comparisons of rental rates and key

performance metrics. Rouse Analytics

allows equipment rental companies of

all sizes to compare their performance

to peers in their market. Rouse Analytics

has experienced exponential growth,

currently tracking nearly $10 billion per

year in rental revenue.

Visit:

www.rouseservices.com/analytics

Over 7,500 hours of man time were

devoted to the development of the latest

iteration with Baseplan recruiting the help

of key clients to make sure that the system

was functional and well accepted.

“Engaging clients in R&D is very important

to us. It’s important to them. It is always

our goal to ensure any improvements made

to the product benefit the client. After

all, they are the ones using the system,”

Andrew Ferry, President & CEO said.

The new UI will bring a fresh look to

the ERP (Enterprise Resource Planning)

offering and provide many of the modern

features commonly found in newer

applications. However, this is much

more than just a visual update. Baseplan,

working closely with its clients, included

many modern features that would take the

system even further in its efficiency. It is

leaner and more accommodating for new

and inexperienced users of the system.

“This new interface for Baseplan

Enterprise is yet another example of

A new look for Baseplan Software

Baseplan looking to take advantage of

emerging technologies and techniques

to benefit the user. We wanted to make

sure this wasn’t just a new look, but most

importantly, were also bringing new and

enhanced features with it,”Andrew said.

Some of the new features include:

• The ability to auto-resize forms for

different monitor dimensions.

• Customised captions.

• The application can be skinned to a

client's preferred colour scheme.

• The option to have multiple forms open

at the one time as opposed to multiple

instances of the application.

• Searchable menu tree that can be

hidden on demand.

• A new home page that can display

internal content from the company

portal.

• All forms to be refactored to use

the new Enterprise grid which has

extensive user customisation options,

grouping options and search features.

• Forms can be ‘popped-out’ and dragged

to a second monitor if required.

Baseplan has a continual improvement

strategy in place. The heavy investment

into R&D will continue across the year

with the business working on additional

interfaces for Vertex and SmartEquip,

while additional functionality for the Sales

Quotes module is currently in the pipeline.

Furthermore, projects are underway for

release later this year which will see

significant enhancements to Baseplan’s

mobility offering.

Contact 02 9875 9666 or visit website:

www.baseplan.com

Baseplan is again expanding its software offering with the development

of a brand new user interface (UI). The new development will not only

make it even easier to use Baseplan Enterprise, but also bring fresh new

features to the solution offering.

INDUSTRY NEWS