13
HIRE AND RENTAL NEWS • AUGUST 2014
INDUSTRY NEWS
According to CEO Andrew Ferry, one
reason the company has managed to stay
ahead of the technological curve is due
to its investment into new products and
research and development.
“Over the past year we have spent $3.7
million on research and development into
new products - that’s about $300,000 every
month,”Andrew said.
According to Andrew: “Forty per cent of
that spend is for mobility issues, another
40% is for functionality and the remaining
20% is for things like gateways and
associated services. We need to spend this
much because as a company, we are very
proactive - we look at what the client will
need for the future; not only what they
may need now.”
One key issue, Andrew said, drives much
of the company’s software improvements,
Spending big and staying competitive
Established in 1986, Baseplan Software develops a range of business management
solutions for rental and service providers in Australia and overseas including CRM
suites, fleet and rental management software and also business intelligence.
revolves around the
issue of mobility.
“These days, mobile
devices provide faster
and increased coverage
and our solutions have to
be able to exploit those
changing capabilities.
“When we talk about
improving the functionality of our products
that is what we call ‘completing the circle’
and involves things like planning modules
and calendars.
“Visualisation has come of age - we are
seeing a maturing of IT platforms and with
this maturing, we need to stay ahead of the
game - which is why we spend so much
on R&D,”Andrew said.
One of the biggest improvements for
users of Baseplan Software has been the
implementation
of object-based
planning modules,
which enhances the
predictability of any
project management
solution.
“For our clients, this
has seen a more
systematic approach to planning since
this is an intuitive system. This results in a
lower cost of ownership.”
“Currently we sit as number #1 in the
world for rental software and number #2
globally for service software solutions.
If you don’t spend on improving your
product offering, you become a sitting
duck - something we will never become.”
Contact: 02 4627-8011 or visit
website:
AIRDRAULIC BIRCO GROUP
SYDNEY +612 9882 3444 BRISBANE +617 3255 6188 MELBOURNE +613 9544 1711 PERTH +618 9258 4144
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