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HIRE AND RENTAL NEWS • AUGUST 2014
EVENTS in FOCUS
New products can boost business
opportunities
He said some of the biggest challenges
for event designers and managers are
making effective use of space within
their venues to deliver the best return
for their investment, innovating within
current guidelines to create new event
opportunities and being able to adopt new
spaces in highly desirable locations.
“At the moment, a lot of venues are under
utilised because of concerns about noise
transferring from one section to another,
or simply because there are not enough
defined, self-contained spaces to operate
stands or presentations,” Ericc said.
“Non-traditional venues like parks
and pop-up spaces are also especially
challenging for event organisers, because
they’re often in areas not purpose designed
for events, where space and noise
management are even more difficult."
Ericc said multi-use products like
temporary sound barriers that also act
as partitions can deliver great ‘bang for
buck’ for clients. He points to products like
Echo Barrier’s portable noise barrier as a
potentially income-generating addition.
“This type of product creates a number of
new options for event management clients
that might allow them to use traditional
sites more effectively and could potentially
open up new venue opportunities because
Clever promotion of new products could help hire and rental companies unlock a wide
range of new revenue streams, according to events strategist Ericc Winton, CEO at New
Millennium Business in Sydney.
it would help organisers
meet noise requirements
at venues that may
have previously been
unsuited to loud events.
“In my experience,
councils are actually
pretty cooperative and
open to new uses of
their spaces; it’s just a
matter of introducing
products that make new
ideas possible."
Echo Barrier is a noise-
attenuating product that
absorbs noise rather
than simply reflecting it. The versatile
barrier is available for hire or purchase.
Echo Barrier uses a special high tech
absorbent material that is safe, light
weight, long-lasting and does not absorb
water. Barriers can be easily repositioned
and are suitable to be: used as an upright
partition; hooked onto temporary fencing;
hung over large vertical spaces like a
curtain.
Echo Barrier reduces noise levels outside
a venue and can also improve sound
quality inside by minimising sound
reflections. It can also: minimise noise
from nearby stages which might affect
main performers; allow for extension of
event operational hours; create increased
flexibility of site layout; minimise
complaints and enhance company
reputation; control sight-lines as well as
noise; provide opportunities for company
branding and images.
Contact: 02 8006 1131 or visit:
Echo Barrier is offering a free
exclusive offer for Hire and Rental News
readers. Contact 0466 960 858 and quote
HRIA OFFER to arrange a free one week
trial.* (*Offer ends 1 October 2014. Delivery
costs may apply.)
Echo Barrier is a noise-attenuating product that absorbs noise rather
than simply reflecting it
