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AUGUST 2012 | HIRE
AND
RENTAL
NEWS
| 13
INDUSTRY IN FOCUS
By now you know something about the
ever growing social media sites including
Facebook, Twitter, YouTube and LinkedIn.
You might think they are just for
the younger generations or for the big
consumer brands but your business can
benefit from them as well. So, what can
social media do for a small to medium
business owner?
There is a significant increase in
consumers and businesses using the internet
and social networking sites to shop, find
information and engage or talk with
friends, customers and businesses. Androids
and IPhones have contributed greatly to
this. Walk into a business and watch how
many people are comparing prices and/
or looking up product information on
their phone. Once upon a time a consumer
actively looking at a purchase would pay
more attention to traditional media to
make an informed decision.
However these days’ consumers are
much savvier at ignoring these marketing
Why should my business have a Social
Media presence?
messages, preferring to “Google” it or go
to social networking sites where they seek
immediate answers to their questions. If
your business doesn’t have a social media
presence customers will find what they
need with a competitor.
Setting up your social media will give you
a footprint on the web and will increase
your chances of being found by people
looking for your products or services. It’s a
great way to talk to your existing and new
customers and to create an informative
community where you can share relevant
information. You can share videos and
photos that showcase your business or show
customers how to use your products; this is
fantastic for the hire industry.
Ask your customers to share photos,
videos and feedback; some businesses use a
competition to get this started. Comments
or posts, most of the time will be positive
but sometimes they will be negative.
Providing an answer or solution to the issue
raised in the negative post for everyone to
see can turn this around.
These sites are a great way to
communicate and share new products or
services, opening hours, customer feedback,
new stores, changes to the business details
and much more to your followers. Local
businesses can use other social media tools
such as Foursquare or Facebook; check in
where customers will post on their wall that
they were at your place of business.
As your customers engage with your
business, you will gain increased exposure
through their social networking sites. For
example if your customer likes a post or
video on your page or shares it on their
page, which is shared with all their friends
and followers, with the average user
having over 200 connections, this is a lot of
exposure for not much cost.
You already know your customers and
your audience. Find things of interest
to them and don’t do the hard sell, but
engage with them and build relationships.
Contact diannej@themarketeer.com.au
HR
www.allightsykes.com
1300 ALLIGHT
• Aimed at worldwide rental markets - quiet,
easy to handle, economical
• ‘Intelligent System’ limits rental customer
operator error problems
• Quiet metro models
• Output options for most rental enquiries -
74cfm to 424cfm
• 500-hours service intervals and two-year
warranty
• Direct transmission on minespec models
means no step-up gearboxes so less wear
• Quick lift-off canopy for fast, fuss-free
maintenance
Want to know more?
Visit
www.allightsykes.com/rotair
today.
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in Italy by Rotair
for 40 years.
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