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HIRE AND RENTAL NEWS •

EVENTS in FOCUS

• FEBRUARY 2017

EVENTS in FOCUS

offerings and our service that will set us apart from the private

citizen. We need to make this apparent to all prospective clients

and target our marketing to highlight our strengths.

The increase in safety awareness has been a great boon to our

industrial hire industry. There is an ever increasing number of

access machinery available. However as a counter to this, there

is virtually no hire for small electrical hand held tools, because

it’s often cheaper to purchase them; again a changed market

place.

We have to look at what we offer as a way of setting our business

apart from the others:

• What is our unique selling proposition?

• What’s better about us?

• Why would the customers beat a path to our door?

• Are we relevant to our market place?

• Do we have what the customer wants?

• Do we have control of our costs?

• Are we analysing the trends?

• Is our business ready for sale?

If your answer to all of this is ‘we are cheaper than our

competitors, so no need to worry’ then you might want to look

up "The NeverEnding Story", it was about a young warrior trying

to stop a dark storm from engulfing the world he lived in.

We need a strong business plan and a vibrant association to

survive change and remember: change is not always bad. Our

association works hard to maintain relevance to its members,

and as with any association, it relies upon the members being

involved. Apathy breeds apathy but strength comes from the

passion of the members.

At your state meetings we will be surveying what you believe

you need from the association, gathering feedback and working

on providing continued improvements to what the HRIA can

offer to you. It is vital everyone gets involved in this and gets

behind the opportunity to bolster the way the association can

continue our commitment, assisting you to grow your business.

The power of an association is in harnessing the collective

intelligence and energy of its members. There will always

be challenges, but we know our industry. Challenges create

opportunities. A strong association in tune with members’ needs

is a valuable asset to all. Collectively we are more likely to see

trends and solutions than individuals working alone.

You have the knowledge, the imagination and a vested interest

in securing your future; do you have the will to get involved? We

can’t stop change but we can certainly be part of it.

Tom O'Dowd

National President - Events

Updated Weighting Guide

An updated version of the HRIAWeighting Guide is now

available on the HRIA website

(www.hireandrental.com

.

au). The association offers thanks to Events President, Tom

O’Dowd, for consulting with industry on the guide and

producing a revised document complete with tables and

photographic examples of marquee configurations. This is a

great resource for the industry and members are urged to get

online and take a look.

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