Hire and Rental News - February 2017

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48 HIRE AND RENTAL NEWS • FEBRUARY 2017
PORTABLES
The new products will be aimed squarely at the hire market
David said and will focus on its temporary fencing and temporary
building products line up.
“We have a mix of steel and plastic products in the pipeline for
2017. Our R&D team is working hard on them and our new line up
this year will be a combination of both new products and existing
product updates. We’re looking to help pass on savings to our hire
customers. This has meant working with specific customers to
develop products to their needs and to resolve issues they come
up against in the field. It’s how we differentiate our business – we
offer better service.”
The Rapid Hardware Group started approximately 10 years ago
supplying temporary fencing in WA. The company branched out
soon after, moving its head office to Melbourne to establish itself
as a national company.
“We had a lot of hire companies approach us for fencing so we
developed Rapid Fence around that demand. Rapid Fence is our
own brand, developed back in 2009 at start up. These days we
have expanded the line up to include pool fencing and crowd
control fencing too.
“We also differentiate ourselves by saying there is no minimum
order. We can buy a few hundred panels at a time and keep stock
on hand to ensure deliveries go out within 24 hours,” David said.
“To do this we stock over 10,000 panels nationally and that is our
guarantee.”
Rapid Fence supplies temporary fencing panels in a standard
size (2.4m) and a heavy duty panel which comes with a two year
guarantee. The standard panels come with a one year guarantee.
“Panels we sold eight to 10 years ago are still going strong. They
do well if treated well."
The company has also developed its own safety orange master
batch of products. The high vis orange blow moulded line features
a five year UV warranty.
“We blow mould our own temporary fencing feet in Vietnam and
are looking at also developing a broader plastic range in line with
our temporary fencing and traffic management products,” David
said.
According to David the hire market can expect to see new
product launches from Rapid Fence by the middle of the year.
“We have a broad customer base now that are happy with our
service and our improved pricing and quality.
“We supply to the hire industry only. We don’t have distributors
New products
expected in temporary
fencing line up
The Rapid Hardware Group is launching a
range of new temporary fencing products
under its Rapid Fence hire brand in 2017
according to Managing Director, David
Williams.
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