Hire and Rental News - November 2015

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6 HIRE AND RENTAL NEWS • NOVEMBER 2015
INDUSTRY NEWS
“Thirty years have passed since I started
Baseplan from the front lounge room
of my parents’ house. We have come a
long way since then both technically
and corporately. Our latest evolution
takes us to a whole new level with the
globalisation of Baseplan. In terms of
adding experience, leadership and drive
to our executive teamAndrew Satterley
ticks all the boxes. We have worked
with Andrew several times over the
years and have great mutual respect.
Andrew is well respected in the industry.
His knowledge will solidify Baseplan’s
position as the only end-to-end solution
driving productivity and performance
with people,”Andrew Ferry said.
Andrew Satterley’s previous roles include
CEO of Adaptalift Hyster, Managing
Director, Asia Pacific at Nacco Materials
Handling Group, Vice President, Asia
Pacific at JLG Industries, Linde Materials
Handling and Crown Forklifts.
He plans to capitalise and grow
Baseplan’s recent success in the US, New
Zealand and South Africa. With 30 plus
years working within senior executive
level roles, 15 of those years at board
level, he will further develop Baseplan’s
strategic growth of national and global
accounts and engage with existing
clients.
“I have been an advocate and user of
Baseplan Software since my days at
Linde Materials Handling. Wherever I go
professionally, I seem to take Baseplan
with me because I see it as the only
true end-to-end integrated solution. It’s
a system the whole business can use
whether in the warehouse or the board,”
Andrew Satterley said.
With a background in marketing, sales
and strategic and operational planning,
Andrew will be responsible for identifying
new growth areas, improving business
support services and refocusing the sales
and marketing activities. His drive and
lead by example management approach
has seen him named ‘Executive of the
Year’ in Stanford Who’s Who – twice.
“Andrew’s background in the industry
as well as a long term advocate of
Baseplan Enterprise, has already made
him a key addition to the team. I view his
appointment as a sign of our commitment
Executive of the Year joins Baseplan Software as new CEO
Baseplan Software Group has announced Andrew Ferry has been named President
and Global CEO of the company and appointed Andrew Satterley CEO, Asia Pacific,
Europe, Middle East and Africa.
to our customers and to the industry
as a whole. Andrew believes in our
philosophy of innovation and service
and will drive this message globally.
It’s an exciting time for Baseplan
Software,”Andrew Ferry, CEO and
President, Baseplan Software said.
Contact: 02 9875 9666 or visit:
Through a series of projects, working
with the Department for Work and
Pensions (DWP), the objective is to offer
practical support to candidates, current
employees and employers to create and
develop opportunities in the hire sector.
This will include an online jobs board.
DWP and HAE will work together to raise
the profile of Future Hirers and DWP
has extended the network to 114 work
coaches to create a talent pool.
The initiative was launched at JCB
Headquarters in July.
HAE EHA Managing Director, Graham
Future hirers get a JCB lift off
Arundell said: “This is about attracting,
motivating and retaining the hire sector’s
greatest asset, its people. Hire chief
executives regularly cite recruitment
and retention as some of the biggest
challenges facing the sector so we’re
determined to offer practical backing.”
Rebecca Bryson, UK & Ireland National
Compact Excavator Sales Manager said:
“JCB is delighted to support HAE in the
launch of Future Hirers and we recognise
the requirement for young talented
individuals to join the hire sector.”
Visit
Forecasts fromAustralian Construction
Industry Forum (ACIF) which researches
the economic framework that drives
demand for trades and professions
across the building and construction
industry in Australia show the economy
is changing gears, making a big impact
on the one million-plus people employed
in the sector.
Peter Barda, Executive Director for
ACIF said: “ACIF Forecasts show
total spending in 2013–14 reached
$231 billion, slightly lower than the
$233 billion we had foreshadowed
in December 2014. It is expected
construction activity will fall to $213
Hire Association Europe and Event Hire Association (HAE
EHA) recently launched the new Future Hirers Program
– a new initiative to support those aged 18–30 already
working in hire or potential recruits to taking on a hire
role.
Forecasts show changing gears in building
& construction
billion this year (2014–15).This affects
businesses large and small, from
architecture to building and trades through
to facility managers and property owners.”
According to the ACIF significant increase
in residential building is already underway
and an improvement in non-residential
spending was observed in 2013–14.
“The biggest change is a reduction in
engineering construction, which showed
a decline of 18% on spending in 2013–14.
The mining development boom is very
definitely over. The slide in activity in this
sector will continue over the next few
years, reducing spending to $86 billion by
2017–18.”
Andrew Satterley, Baseplan's new CEO Asia Pacific, Europe,
Middle East and Africa