Hire and Rental News - April/May 2015

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4 HIRE AND RENTAL NEWS • APRIL/MAY 2015
ASSOCIATION
We’re all working for ourselves but the HRIA is working for us!
president's message
Jeff Bernard, National President
Bi-Energy
Reaching all your needs
For sales enquiries call 1300 4 NIFTY
all terrain TD120T 120T
What a whirlwind year it has been already!
It feels like the weeks and months are
flying by. It’s great to know our industry is
growing and thriving in Australia.
Overall Australia’s economic growth has
increased over the previous 12 months
from 1.9% to 2.7% but this may seem just
a number when dealing with the daily
challenges of a busy hire company. Much
uncertainty lies ahead but we must remain
optimistic and look for smarter and better
ways to create and sustain business.
With an ever growing focus on customer
service, our businesses are responding
and in turn sowing the seeds for future
success.
There is increasing awareness in the
marketplace of the compelling business
case around the relative merits of hiring;
what contractors and end users need
versus purchasing and owning it.
At a time when the economy is fluctuating
and uncertain, hiring’s desirably cost-
effective and beneficial business edge
extends business options. We should all be
heavily promoting these facts.
You might think you know all the factors
in favour of hiring but have a look through
the following (a brief but not exhaustive
list) - some of these may surprise you –
and your customers!
The benefits of hiring
• Hiring meets expected demand quickly
and easily, without huge capital outlay,
the worry of depreciation, repairs,
maintenance and storage problems,
or knowing whether that piece of
equipment will ever be needed again.
• Hiring equipment is fully tax deductible.
• Hiring allows business to offset outlays,
recoup operational costs, and limit
overall capital equipment purchases.
• Hiring enables a wider range of jobs
outside what the end-user might
normally do by providing a huge range
of modern equipment ready to go.
• Hiring allows new equipment to be
trialled, on the job without any capital
outlay or the need to take on new debt.
• Hiring provides reliable, well-serviced
and well-maintained equipment, which
is fully supported by education and
instruction on the safe and correct use.
• Hiring, not buying, frees up scarce
capital in the short term.
• Hiring helps business meet peak
demands by offering and supplying
more equipment when business is at its
busiest.
And while we’re talking about the benefits
of hiring, let’s look at the benefits of our
industry Convention.
On behalf of the HRIA and EWPA we
welcome our members, suppliers,
presenters and visitors to our 2015 HRIA
Convention in Adelaide. While we all look
forward to this event as a time to possibly
reward staff, socialise with colleagues
and explore the local nightlife, it would
be remiss of me to not highlight the
importance of our National Convention.
With a huge investment from suppliers
and industry professionals it is critically
important to the future success of this
event you all come away with something
to value add to your business.
I’ve been attending the HRIA Convention
for many years now and always find
something of value to take back to my
business. Below are three areas we can all
benefit from at the HRIA Convention.
1. Networking – This is without doubt
the biggest value-add of the whole
Convention. It’s an opportunity to mix
and meet with industry personalities and
competing business; gain new insights
over a drink and discuss the merits of
business tactics or marketing efforts or
sales techniques or delivery and transport
regulations. There is no better forum for
discussing the things we all face in our
hire industry business. If you’ve never
been to a Convention then you won’t know
of the true camaraderie and friendships
that can form – even across competing
platforms. It’s true!
2. Getting involved – It’s one of those
life truisms – you get back what you put
in! And it’s never more so than with the
HRIA, your industry Association and your
involvement at the Convention. You can
be as involved in the options and social
activities at the Convention or you can
choose to relax and enjoy a slower and
more personal show – BUT – know the
more you get involved and join in the
social activities, the more you will learn
and the more you will benefit!
3. Learn more about what the
Association can provide for you – Did
you know you can attend State meetings?
These offer the same opportunities for
networking and education as the National
Convention! Did you know the HRIA offers
HR advice? And provides updates on