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HIRE AND RENTAL NEWS • NOVEMBER 2014
The Managing Director of Power
Equipment, Allan Foster’s son, Luke Foster
has joined the family business.
Power Equipment is a Melbourne based
company whose core business is the
distribution of Yanmar diesel engines and
JCB industrial engines.
Luke is the youngest of three children and
enters Power Equipment with the job title
of Lead Engineer, Business Development.
Boasting 2010 graduate with first Class
Honours in Engineering and Commerce
from Monash University, Luke entered the
workforce securing a graduate position
with ExxonMobil. While at ExxonMobil,
Luke was primarily involved in the oil and
gas industry although he was exposed to a
variety of positions and experiences in the
four years he was with the company.
“While there was never a formalised
plan for me to join my parents at Power
Equipment,” Luke Foster said, “joining the
family business was always something I
wanted to do.”
“Dad and I often spoke about it, but I felt it
was very important to get my degree and
some industry experience before making
the shift. With that behind me, the timing
felt right to make the move.”
“Together with my wife Avril, we’re
exceptionally proud to have Luke join us at
Power Equipment,”Allan Foster said.
“Bringing Luke into the business is
something we have spoken about for quite
some time. I was firm in the belief Luke
had to join us when he was ready.”
Luke Foster Joins Power Equipment
Luke is based at Power Equipment’s
Melbourne head office. His immediate
objective is to learn the business from the
ground up. This involves visiting Power
Equipment branch offices in Australia and
New Zealand, meeting key customers and
experiencing all the various operational
facets Power Equipment has to offer.
“I’m working very closely with Michael
Blair and Noel Heritage to obtain a
thorough appreciation of the marine and
industrial aspects of Power Equipment.
I’ve also been involved in the sea trials
of various Yanmar marine commercial
installations, which ties in neatly with my
engineering background.”
In addition to his exposure to all aspects of
Power Equipment, Luke will be assigned
special tasks and specific projects as
he becomes more familiar with the
organisation.
Luke’s tertiary qualifications together
with his experience with ExxonMobil
positions him particularly well to bring a
new perspective and new processes to the
family business.
“My ultimate goal is to see Power
Equipment grow further, potentially with
new product lines,” Luke said.
Outside of his academic achievements and
professional career, Luke Foster has found
time to obtain his Private Pilot’s Licence
with night rating. He’s also an enthusiastic
boater and self-proclaimed petrol head.
Contact: 03 9709 8500 or visit:
www.powerequipment.com.auSemco Equipment Sales has opened a
new sales and service centre in Brisbane
which follows the opening last year of the
Melbourne office.
Semco’s Satch Santilli said the company’s
heavy investment in the Takeuchi
brand was a major consideration in the
expansion.
“In addition to Takeuchi, Semco
Queensland will be selling other
products imported and distributed by
Semco: Terex loader backhoes, Fiori
self-loading concrete batchers and
dumpers. Attachment lines include
U.emme mixers, brooms and laser blades
as well as the new Rokla Rockwheel twin
header line and all the popular brands of
locally-sourced attachments,” he said.
Sales from the Brisbane regional office
are being managed by Steve Lissa, while
parts are managed by Manfred Hitchins.
Both have an extensive background in the
equipment industry.
Contact: 07 3375 6999.
Semco establishes
Brisbane sales and
parts centre
INDUSTRY NEWS
Sales from Brisbane are being managed by Steve
Lissa, while parts are managed by Manfred Hitchins
Melbourne:
(03) 9793 9999
Sydney:
(02) 9671 3666
Brisbane:
(07) 3200 6488
Auckland:
(09) 525 8282
Christchurch:
(03) 365 0279
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