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ACCESS in ACTION

Based in Onehunga, 8km south of

Auckland’s city centre, Hire Towers

has been serving the greater Auckland

area and surrounding regions since its

establishment in 1962 and is known as a

specialist in access equipment.

Since buying into the business 25 years

ago, Hire Towers’ Director Kerry Farmer

has been a driving force in maintaining

the company’s reputation and a key

decision maker in purchasing the 83 JLG

machines that make up the majority of

the Hire Towers fleet.

“Hire Towers acquired its first JLG

machine in 1994, a couple of years after I

entered the business,” Kerry said.

“We have 85 machines in the fleet now,

booms and scissor lifts and 83 of them are

JLG – which says a lot about our belief

in JLG equipment. We pride ourselves

on our service and equipment being

the highest standard, and guarantee

our machines will complete the work

efficiently to save our customers’ time

and money, and you can really only do

that when you do provide the best.”

New boom adds to JLG fleet for NZ access hire firm

New Zealand access hire specialist Hire Towers has a fleet made up almost entirely of JLG

machines.

Delivering equipment

to make difficult

access jobs easier, Hire

Towers’ most recent

fleet addition was the

JLG 520AJ Articulating

Boom Lift.

“This offers fast lift

speeds for increased

work efficiency plus an

industry-leading work

envelope and capacity,

it was the ideal

machine to add to the

Hire Towers fleet."

Along with the quality

and performance of his

many JLG machines, Kerry Farmer was

also pleased with the service and spare

parts support from JLG.

“We do have a service technician on

staff, but primarily JLG does the servicing

and they do a good job with that. Their

service and parts supply is very good and

we strictly use JLG parts,” he said.

JLG Sales Executive – NZ, David Morris,

said: “Hire Towers is a great company

and a great team to work with and our

relationship is going from strength to

strength as we work to meet their needs

and support their promise of excellence.”

“We’re very proud of our reputation for

service, on-time delivery and safety; and

JLG helps us deliver that,” Kerry said.

Visit: www.jlg.com.au

Platform Sales is taking the full range of

material lifts and AWP series equipment

of push around vertical lifts manufactured

by Genie to market, including the Genie

Lift (GLs), Superlift Advantage (SLAs),

Superlift Contractor (SLCs) and Super

Hoist (GHs) models.

The latest agreement with Genie takes

the Platform Sales narrative the full circle

for Directors David Collins and John

Lyon, who launched the Sydney-based

firm with the support of the AWP leader,

almost a decade ago.

“We were approached to sell Genie

products after growing our own

reputation for importing specialised EWP

products,” Platform Sales Director, David

Collins said.

“As one of the first retail agencies to

represent Genie in Sydney, it is fitting

the new alliance leaves Platform Sales

distributing the full range of aluminium

New distributor builds strong platform for aluminium products

Genie Australia has appointed Platform Sales Australia as

the new distributor of Genie aluminium products in NSW

and the ACT.

products, thus cementing our long-

standing relationship.

“We have never associated ourselves

with products purely to make a quick

sale. It’s about quality in this industry,

and if you don’t have reliable machines,

you’ll end up paying for it,” he said.

“If there are product problems

or warranty issues, this creates

complications for distributors. However,

this is never an issue with Genie, thanks

to its high-levels of service and support

recognised as the best worldwide.

“US-designed products are important as

they give us confidence we are marketing

reliable, high calibre machines. Ultimately,

you have to be happy with the products

you are selling.

“Moving forward it is clear the strong

Genie and Platform Sales relationship

will continue to provide rental companies

with highly reputable, quality machines

across NSW and the ACT, and we

are looking forward to building this

partnership.”

Visit: www.terex.com

Platform Sales is taking the full range of Genie

material lifts and AWP series equipment

36

ACCESS IN ACTION • NOVEMBER 2016

JLG Sales Executive – NZ, David Morris on left with Hire Towers’

Director Kerry Farmer