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HIRE AND RENTAL NEWS • MAY 2016
We thought nothing of discussing with
our Yellow Pages representative, our
entire marketing strategy, and we paid
handsomely for their time.
Thankfully those days are well behind
us, and we can thank the internet. The
internet is changing the way our industry
does business. Every year it continues to
provide businesses with more efficient
ways of doing things, and marketing is
just one of these. The question is, if we
are no longer paying Yellow Pages, then
who are we paying and how are we most
ASSOCIATION
The changing face of business in a multimedia world
president's
message
Jeff Bernard, National President
"..
Remember when
your meeting with
Yellow Pages was
a major event?
Determining the size
of the advertisement,
whether or not to
spend the extra on
color, positioning the
ad against existing
competitors on the same
page, or wait… taking
the entire page
.
..."
We are well into 2016 in an election year
that has been unpredictable, from share
and commodity markets to the increased
global challenges of declining growth of
a major trading partner (China) and the
response to a shocking refugee crisis.
These ever present issues in a media
saturated world can seem overwhelming
at times, but a more productive and
positive focus can be found on initiating
improvements to our businesses or
workplace we can influence or control
ourselves.
Arguably, one of the most dynamic
improvements over the years has been
the internet. How has the internet
affected your business?
Remember when your meeting
with Yellow Pages was a major
event? Determining the size of the
advertisement, whether or not to spend
the extra on colour, positioning the ad
against existing competitors on the
same page, or wait… even considering
taking the entire page – big spender.
effectively marketing our services?
Despite the media doom and gloom, there
is much to look forward to in 2016. The
highlight being our ‘HIRE16 Connecting
People’ Convention at the Gold Coast
on the 5th and 6th May 2016. HIRE16
offers a collaborative meeting point for
the entire hire industry and associated
markets in Australia and beyond with
sales and exhibition time across indoor
exhibition halls as well as an outdoor
hands-on demonstration area, providing
focused networking opportunities for all
attending.
The daily seminars and quality keynote
speakers will educate and provide
further relevant knowledge applicable to
our industry and to implement in your
business.
The Hire Industry Excellence Awards at
the Convention brings attention to the
outstanding and high achieving members
of the industry and is a great social
night. I look forward to catching up with
our fabulous MC for the evening Barry
McLeod and also our many friends on this
fabulous night.
Let’s make this Convention the best ever!
We look forward to seeing you on the
Gold Coast.
Jeff Bernard
National President
Last year,WorkSafe Victoria conducted
more than 8,700 inspections of Victorian
construction workplaces and issued
2,200 improvement notices.
Common issues included: hazardous
manual handling from lifting, pushing
and pulling; lack of fall protection;
unsafe use of power tools and
equipment; and slips, trips and falls from
poor housekeeping practices.
Go to worksafeeveryday.com.au/
construction and learn what inspectors
look for, plus ways to continuously
improve the safety of the workplace.
WorkSafe inspects workplaces anytime