Fork Force Australia Founder Steve Cunliffe Announces Retirement
After four decades of innovation and leadership in the forklift and material handling industry, Steve Cunliffe, one of the founders and executive director of Fork Force Australia, has announced his retirement.
STEVE’S TECHNICAL EXPERTISE, vast experience in the industry and entrepreneurial vision led Fork Force from humble beginnings to becoming one of the most trusted providers of forklift sales, hire, and servicing nationwide.
His journey saw him work with brands such as TNT Komatsu, Sumitomo and TVH Australasia before founding Fork Force (formerly Fork Source) in 1999 alongside Adrian Martin.
With Steve at the helm, Fork Force expanded its footprint, with its Brisbane headquarters now serving as the cornerstone of operations and branches in Sydney, Melbourne, Adelaide, Perth, Newcastle and Toowoomba. Fork Force was also named HRIA’s Company of the Year in 2018.
Under Steve’s guidance, Fork Force built a reputation for excellence by offering a diverse range of equipment, including the company’s signature Enforcer forklifts, which gained rapid popularity for their reliability and value. In 2017, a strategic partnership with Nishio Rent All Co., one of the world’s largest equipment rental companies, further solidified Fork Force’s standing in the industry.
Steve’s leadership extended beyond growth and innovation. His philosophy of customer-first service and fostering a collaborative team culture set the foundation for Fork Force’s enduring success.
Reflecting on his tenure, Steve commented: “I am incredibly proud of what we’ve achieved at Fork Force. It’s been a privilege to work alongside an exceptional team and to serve our loyal customers, whose support has been integral to our journey.”
Fork Force will now enter its next chapter under the stewardship of its leadership team, with Steve’s son Chris, serving as Managing Director since 2020, ensuring continuity in the values and innovation that have defined the company. The transition follows years of careful planning, with the company well-positioned to continue delivering exceptional service and exploring new opportunities in Australia and beyond.
As the industry bids farewell to one of its most influential leaders, Steve’s contributions will remain an enduring legacy, inspiring the next generation of material handling professionals.
