25 years in earthmoving marks a milestone for Semco

The Semco Group is celebrating 25 years in the earthmoving industry, growing from its early days as a single outlet operation to become a national distributor.

Owners Peter Esse, Satch Santilli and Graham Murphy completed a management buyout of the Case Equipment Sydney retail operations in 1994 to start the business
“Delivering maximum value, supplying strong equipment brands and supporting our customers has proven to be a winning formula. It’s this strong customer focus that is going to drive Semco forward to even greater heights over the next 25 years,” Satch said.

The Semco range includes Takeuchi excavators and compact track loaders; Rokla Rockwheels, engcon tiltrotators, U Emme attachments, Morooka track carriers, MB crushers, Toro Lawn Care, Toro trenchers, mini loaders, stump grinders and mowers, FAE mulchers and crushers, Fiori mobile concrete batchers and dumpers, Case IH agricultural machinery; New Holland agricultural and construction equipment; Hardi spray equipment and the Chicago Pneumatics CP Hammers range.

“In those early days, navigating the minefield of brand distribution agreements became a regular event, however over time, the company’s positive reputation translated to success, with major manufacturers seeking Semco as a key distributor,” Satch said.

“We owe a huge part of our success to the loyal support of our satisfied customers who have not only come back to us for repeat business, but by their sincere recommendations and positive comments to their industry colleagues and associates, have become some of our best sales people.

“One of our key strengths has been our loyal and highly skilled staff, without whom, our position in the earthmoving market today would not have been possible. Staff retention is one of the highest in the industry, with almost half our Sydney head office employees being with us since the company was established.

“Our team focused on helping customers purchase the right gear for their business; supporting them with a high standard of workshop service, assisting with finance and ensuring quick access to spare parts.”

Semco’s head office, main warehouse, parts and service centre is at St Mary’s North in western Sydney. The company has its operations at Derrimut in Melbourne and Darra in Brisbane, with regional centres in Queanbeyan, Goulburn and Newcastle.

Nationally distributed brands are supported through dealership arrangements in regional Victoria, Tasmania, South Australia and Western Australia.

Visit: www.semcogroup.com.au and www.takeuchi.com.au