Hire and Rental News - May 2019

INDUSTRY NEWS workshop service, assisting with finance and ensuring quick access to spare parts.” Semco’s head office, main warehouse, parts and service centre is at St Mary’s North in western Sydney. The company has its operations at Derrimut in Melbourne and Darra in Brisbane, with regional centres in Queanbeyan, Goulburn and Newcastle. Nationally distributed brands are supported through dealership arrangements in regional Victoria, Tasmania, South Australia and Western Australia. n Visit: www.semcogroup.com.au and www.takeuchi.com.au 25 years in earthmoving marks a milestone for Semco The Semco Group is celebrating 25 years in the earthmoving industry, growing from its early days as a single outlet operation to become a national distributor. O wners Peter Esse, Satch Santilli and Graham Murphy completed a management buyout of the Case Equipment Sydney retail operations in 1994 to start the business. “Delivering maximum value, supplying strong equipment brands and supporting our customers has proven to be a winning formula. It’s this strong customer focus that is going to drive Semco forward to even greater heights over the next 25 years,” Satch said. The Semco range includes Takeuchi excavators and compact track loaders; Rokla Rockwheels, engcon tiltrotators, U Emme attachments, Morooka track carriers, MB crushers, Toro Lawn Care, Toro trenchers, mini loaders, stump grinders and mowers, FAE mulchers and crushers, Fiori mobile concrete batchers and dumpers, Case IH agricultural machinery; New Holland agricultural and construction equipment; Hardi spray equipment and the Chicago Pneumatics CP Hammers range. “In those early days, navigating the minefield of brand distribution agreements became a regular event, however over time, the company’s positive reputation translated to success, with major manufacturers seeking Semco as a key distributor,” Satch said. “We owe a huge part of our success to the loyal support of our satisfied customers who have not only come back to us for repeat business, but by their sincere recommendations and positive comments to their industry colleagues and associates, have become some of our best sales people. “One of our key strengths has been our loyal and highly skilled staff, without whom, our position in the earthmoving market today would not have been possible. “Our team focused on helping customers purchase the right gear for their business; supporting them with a high standard of Semco founders and directors, from left – Satch Santilli, Peter Esse, Graham Murphy SMC brand celebrates 25 years lighting up the industry Mobile light manufacturer Morris Site Machinery is celebrating 25 years of its SMC brand, which it said was the first brand to market a British built solar lighting tower. M orris Site Machinery bought Sandhurst Manufacturing Ltd (SMC) in 2010, which was producing just one lighting tower model at the time of acquisition – the SM–C TL90 metal halide. Today the company now has over 25 variations of its lighting towers and the SMC brand has evolved so successfully it now accounts for over 60% of sales for Morris Site Machinery. Its current model, the TL55 Solar, is sustainable, economical and environmentally friendly, offering 500 hours uninterrupted run time from the battery and indefinite lighting when including solar power. Early in 2019 Morris Site Machinery launched its SMC TL90 Evolve lighting tower which has the functionality of the SMC TL90 but with a new ergonomic design, more compact appearance and three lamp head options. “The SMC TL90 Evolve+ has six powerful lamp heads to make it our brightest LED lighting tower ever,” Phil Winnington, International Business Director at Morris Site Machinery said. Phil said Australia is an important market for its lighting towers, with sales into Australia going from 25 units a year to over 200. “There is little doubt the most important factors about the SMC range for the Australian market are about longevity, reliability and quality. Over the years, we have developed strong ties with key hirers here and together developed lighting models such as the SMC TL90 Extra Low Voltage tower to suit the exact criteria and stringent health and safety legislation,” Phil said. “One of the most rewarding parts of working with overseas customers is proving distance is no barrier to innovation and great working relationships. The ELV model was born through this close working practice and today there are more than 1,600 SMC lighting towers powering sites across that continent alone – and over 7,000 worldwide.” Key partner, Access Service Australia has locations in Brisbane, Sydney, Melbourne and Canberra and prepares SMC lighting towers for market along with sales, service, spares and repairs. Access Service Australia’s Phil Sharples said: “SMC lighting towers are quality products and sit well with our reputation for first- rate customer service and support. We were delighted to be chosen as preferred partner to work with a brand and business with such proven credentials and history.” “Overseas sales are an important focus for our business since we export to over 25 countries. With the sales pipeline ahead of us, we are increasing our production capacity through 2019 for SMC products. It is a positive demonstration of the success of the brand, its 25-year history and the opportunities we see for SMC ahead,” Phil said. Morris Site Machinery is part of a fifth-generation family-run business group celebrating its 150th anniversary this year. n Visit: www.morrisandco.com P12 HIRE AND RENTAL NEWS MAY 2019