Hire and Rental News - November 2018

47 HIRE AND RENTAL NEWS • EVENTS in FOCUS • NOVEMBER 2018 EVENTS in FOCUS What’s new at The ARA Show in 2019? Events &Tents, the annual pre-show workshop exclusively for party and event rental professionals, will feature an opening and closing keynote session led by Alan Berg, a wedding and event business expert who is a Certified Speaking Professional and sales trainer for theWeddingWire, a wedding technology company. New for 2019, each Events & Tents workshop will be categorised into specific ‘tracks’ – sales and marketing, operations and management – to allow attendees to tailor sessions for their businesses. The show includes a full day of educational seminars on Sunday, 17 February, featuring presentations by 12 different industry experts, as well as four newTown Hall sessions; Young Professionals, Operations, Technology and Human Resources, led by panels of rental industry professionals. The education sessions will spotlight current hot-button topics, such as maintaining a successful family business, learning to communicate effectively across generations, defining a company brand and creating a secure company network to protect personal information. There will also be an ARA’s Young Professionals Network (YPN) reception and for full delegates to the show, the keynote address will be led by Kevin O’Leary, a professional investor and cast member of ABC’s ‘Shark Tank.’ The new show name and logo will make its mark at The ARA Show 2019. The ARA Show was rebranded following the association’s launch of its new logo in October last year in order for the association to build a distinct connection between the industry’s annual trade show and convention and the ARA brand. “We wanted to tie the show closely with the ARA brand,”Tony Conant, CEO,ARA said. “We had members come into the ARA Resource Center who didn’t understand the connection between ARA and the show, so it was necessary to make it very clear to everyone coming to the show that it is a program put on by the ARA.” Visit: www.ararental.org The 2019 ARA Show (the American Rental Association (ARA) annual trade show) and convention will be held in Anaheim, California for the first time since 2003 from 17–20 February with more than 700 exhibitors.