Hire and Rental News - November 2018

36 ACCESS IN ACTION • NOVEMBER 2018 ACCESS in ACTION “The emojis are designed to be classic takes on what we’re all already using in our texts and social posts, which help keep our industry top of mind,” Malcolm Early, Vice President of Marketing at Skyjack said. “Anyone who has worked with Skyjack knows we only pride ourselves on being easy to do business with, and one that likes to have a bit of fun,” Malcolm said. Skyjack’s emoji pack includes a variety of scissor lift, boom, and telehandler spins on popular emojis like smiling face with sunglasses, thumbs up, and of course – face with tears of joy. These custom emojis don Skyjack’s orange/red hue but are left unbranded so they can be unbiasedly shared among the masses, Malcolm said. “These icons are revolutionising the way we communicate with each other and expanding how we convey our emotions, so we’re saying it with access equipment Access industry gets its own emojis for digital communications and telehandlers,” Chantal Theoret, Global Marketing Communications Manager at Skyjack said. “We’re thrilled with the way our emoji pack turned out. The branding is perfect, the design is edgy and it appropriately conveys some of the top emotions being shared online through the use of classic emojis.” The first emojis were introduced in 1999 and consisted of a library of 176 icons, but they weren’t commonly adopted until nearly a decade later. As of June 2018 there were over 2,800 official emojis in circulation consisting of diverse skin tones, gender selection, and professions. While many new emojis have made their way onto our devices, and many more being requested, there was still one industry missing: aerial access and material handling equipment. The emoji pack can be downloaded for iOS (from iTunes) and Android (Google Play) devices and are available now. Visit: www.skyjack.com Skyjack has introduced an aerial access and telehandler emoji pack in a bid to ensure the aerial industry doesn’t get left behind when communicating in the digital age. Skyjack has introduced an aerial access and telehandler emoji pack Snorkel scissors for South Korean equipment sales company With a total order of 142 Snorkel electric scissor lifts, South Korean equipment sales company, YK Construction Equipment has taken delivery of its initial order of 42 units, which includes 21 Snorkel S3215E and 21 Snorkel S3219E electric slab scissor lifts. A further order for 100 electric scissor lifts was placed in early August, during a visit to Snorkel’s European manufacturing facility in the UK. The second order includes 35 units each of the Snorkel S3220E and S4726E models and 30 Snorkel S4732E. Founded in 1999, YK Construction Equipment is a distribution partner for leading equipment brands including Yanmar, Sakai, Manitou and Gehl, and also offers equipment rental. Operating from 14 locations across South Korea, the company’s service branches are strategically located to ensure easy accessibility to customers across the country. Each service centre stocks spare parts and offers equipment rentals and product support capabilities. YK Construction Equipment CEO, Hosun Chae and Managing Director, Kilsu Song travelled to North East England in early August, with Snorkel’s President for Asia, Glenn Martin, and Ken Goh, Sales Director for East Asia to tour Snorkel’s Vigo Centre manufacturing facility. During the visit, they met with Snorkel CEO, Matthew Elvin and were given the opportunity to test drive a large selection of Snorkel lifts, as well as tour the assembly process and powder coat paint facility. Mr Chae said: “We were very impressed by the Snorkel facility in the UK during our visit. The production areas are clean and well-organised and they have a very professional team. We enjoyed being able to test drive a wide range of products and we have confidence the Snorkel products will be well-accepted by our customers in South Korea.” Matthew Elvin, CEO, Snorkel, said: “It was a pleasure to host Mr Chae and Mr Song at our UK facility and to introduce them to our team, facility and product line. We are grateful for their continued business and we look forward to a strong, long- term relationship with YK Construction Equipment.” For more information on YK Construction Equipment, visit www.sunnyyk.co.kr Visit: www.snorkellifts.com YK Construction CEO, Hosun Chae (centre right) and Managing Director, Kilsu Song (centre left) with Snorkel CEO Matthew Elvin (far right) and Sales Director for East Asia, Ken Goh (far left)