Hire and Rental News - May 2018

timely matter. “We’re all looking forward to the next 12 months, and increasing our market share even further,” Glenn said. JCB CEA – www.jcbcea.com.au – Stand 83/108 62 HIRE AND RENTAL NEWS • MAY 2018 HIRE18 PREVIEW Glenn McLeod, Backhoe National Product Manager for JCB Construction Equipment Australia said the JCB Backhoe has maintained the largest market share for seven years straight and last year, nationally, the JCB side-shift backhoe held 50.6% market share, up 6.4% from 2016. “2017 has been our best year for market position for our backhoes, especially so in the major markets on the east coast, with Tasmania recording a 77.8% market share, followed by Victoria at 54.2%, Queensland at 53.8%, who were up 11.6% and the largest market NSW at 50.9% up 13.4% from 2016, which is terrific growth in a crowded market,” Glenn said. “There have been a number of contributing factors to JCB’s substantial climb in the market over the past 12 months, particularly the introduction of the 3CX Elite Tier4i. This model is highly regarded by JCB’s local government JCB backhoe loader tops 2017 market share for seven years According to construction market share data released by Datamotive, the JCB backhoe loader was rated number one in Australia again in 2017. customers, especially for its remarkable fuel consumption averaging less than six litres per hour. “We’ve put a strong focus within JCB CEA on local government tenders over the past 12 months and from that, the second half of the year saw us at nearly 70% success rate for tender wins proving to be quite a significant market for us,” Glenn said. “Our team have also performed exceptionally well. Our dealer network sold nearly 50% of the backhoes over the past year. “It’s not only our sales staff who are performing but also the service and support staff who ensure our customers' machinery needs are dealt with in a However, getting your drivers and other operational staff on board with using vehicle telematics can be a challenge. Some may not understand the benefits, while others may see it as an invasion of privacy, or mark of distrust. Ensuring your drivers and other staff are aware of and trust how telematics work, their benefits and what the data will be used for is vital in using the systems to their best function. An Edelman marketing report indicates global trust in businesses has dropped from last year, emblematic of the need for greater trust between drivers and managers. Adding evidence to the need for greater trust, legislation in NSW and Victoria states you must make drivers aware of your use of GPS monitoring equipment. Informing drivers of intent to use telematics is therefore a must. Getting your drivers on board with GPS telematics is easier when you are honest By Stephen Grundy, Managing Director, Pinpoint Communications Vehicle telematics have the potential to greatly aid your fleet business - monitoring vehicle activities protects against misuse, while data recording helps improve efficiency.  Why is trust key to drivers accepting GPS monitoring? and demonstrate the benefits to them. Understanding why Australian drivers would not like telematics monitoring in your fleet vehicles is less about drivers having something to hide and more about a lack of understanding why you want to use GPS telematics at all. If you demonstrate the usefulness of having GPS logged data in improving your operations to your drivers, they will be more inclined to agree. Showing drivers telematics will actually help them with accurate and real-time journey data and make the proposition more appealing. Additionally, showing drivers how GPS monitoring will help log data for health and safety reasons is vital. The Department of Infrastructure and Regional Development indicated total freight volumes shipped by road rose by nearly 70 billion tonne kilometres between 2002-2012 indicating the rate of expansion with which freight fleets are growing in Australia. This huge growth indicates the task many fleet managers have in keeping tabs on the operations of their business, so a GPS monitoring solution is ideal. Pinpoint Communications’ vehicle telematics systems are a simple way of improving fleet business, from management to driving, and this whole- business improvement shows why trust is key to drivers accepting GPS monitoring. Drivers have a right to know they are being monitored; indeed, T Sheets indicates 16% of workers who have never been GPS monitored report they think it would be a positive experience. Getting fleet drivers to trust using telematics is easy, with honesty and a demonstration of their benefits. Pinpoint Communications – Stand 110 – www.pinpointcomms.com.au Glenn McLeod, JCB CEA National Product Manager for Backhoes said the introduction of the 3CX Elite Tier4i to the JCB range was a large contributor to its strong market share for 2017