Hire and Rental News - May 2018

But it‘s not really market disruption, it’s just a more convenient way to do business,” Allen said. “Our business model makes hire equipment more accessible for when customers want it.” Now just over 12 months old, Hire Express which started trading in March 2017, is a general equipment hire company operating through a centralised distribution warehouse in Blacktown, in Sydney’s west, which makes all its equipment readily accessible for the greater metropolitan area. “Blacktown is relatively cheap real estate (for Sydney anyway). It’s quite central and it has great access to key arterial roads. Our storage warehouse is 2200m 2 with a view to racking as much as we can to utilise the 9m roof height. “We are B2B focused and looking to capitalise on opportunities around infrastructure, commercial construction and utilities. “We supply an extensive range of products from small building tools to large construction equipment; which means we hire most everything,”Allen said.  “Our unique selling points are the age of our fleet, our online capability, and our customer centricity.” With a large range, Hire Express’ equipment segments include: access; air; cleaning; compaction; concrete; demolition; earthmoving and civil; event; fencing; height and confined space; HVAC; ladders; landscaping and agriculture; lifting and materials handling; power and lighting; pumps; safety; scaffold; sheds and toilets; test and measure; tools; traffic trailers; vehicles and welding. “Our ambition is to grow the model and utilise the economies of scale that will be INDUSTRY in FOCUS 22 HIRE AND RENTAL NEWS • MAY 2018 " New hire model is not disruption – just convenience Turning the traditional hire business model on its end, Allen Besseling’s Hire Express operates on a distribution network of limited locations with logistical capability to supply equipment anywhere, anytime – via online ordering. evident from this type of model. Scale will add more value than the traditional model.” While the new business model actually completely revolutionises the way of the hiring world, Allen said it is nothing clever, just “the way of the world.” “Online hiring will be a more significant model going forward as per every other industry.” The limited location distribution network is facilitated by an online approach he said. Being the newest equipment hire company in Sydney means Hire Express is supplying the newest gear on the market. “Though we are the newest hire company in Australia our team are specialists in the trade.” Allen has 30 years of history in the field with three of those years as CEO for Kennards Hire. “I’ve been involved in hire for a significant portion of my life and thoroughly enjoy this industry. I think it’s the pragmatic nature of everyone involved where one minute they will be completing a significant transaction and the next they’re helping load the toilets.” All Hire Express equipment for hire is equipped with a QR code, eliminating paper work and making equipment compliance information available online at the push of a button, Allen said. This includes: test certificates; service history; operators manuals; electronic prestart checklists; registrations; and plant assessments. Hire Express is also very proud to be the main sponsor of the ‘Beyond Bitumen Rally’ supporting Beyond Blue. “The event recently completed raised over $350,000 that will be donated to the charity. It’s important to be socially responsible even as a start-up.” For Allen it is about passion for what he does. “Our goal is to ensure you receive exceptional customer service and to provide the best value for money with the newest and most reliable gear on the market all at the click of a button."  It is all about offering fast and friendly personal service. “Yes it is still early days but so far so good.” Visit: www.HireExpress.com.au The Hire Express team; below left and right: Hire Express operates on a distribution network of limited locations with logistical capability to supply equipment anywhere, anytime