Hire and Rental News - Events in Focus - February 2018

EVENTS in FOCUS “It all starts with capturing the customer’s imagination. The good news is with minimal effort and cost you can set up a beautiful display that will inspire customers and get those event hire bookings flowing,” Joanna said. Joanna offered the following six tips: Step 1. Haul out that rustic hire stock. If your current stock’s not up to scratch Alloyfold’s rustic bentwood chairs and rustic folding farmyard tables work a treat for this genre; Step 2. Source some (not cheap and nasty) elegant white plates and cloth napkins; Step 3. Hit Pinterest and print off some classic style black and white menu samples on a high stock paper card; Step 4. Pair classic wine glasses with vintage crystal water tumblers. If you don’t have these in stock your local suppliers are a great place to start; Step 5. Copper cutlery. Go the extra mile and source some ultra-trendy copper cutlery to give customers a feeling of aspiration when they look over your display. If you struggle to source these locally, check out online retailers for a larger range of choice; Step 6. Fresh green table runners are essential to pulling off this aesthetic. They add colour and bring in that earthy connection to the outdoors. Ivy works perfectly for this and should run through the middle of the table without taking up too much space. “To summarise, don’t make it complicated, make it beautiful. So beautiful your customers walk in with ideas and out with a confirmed theme and handbag full of hire receipts.” Visit: www.alloyfold.com.au Six steps to set up a beautiful, rustic event display How can hire companies best capitalise on the rustic look trend for weddings and corporate events, Alloyfold commercial furniture specialist Joanna Triplow recently asked. The partnership between Event Management International and Moreton Hire was initiated with the build of the Dog Lovers Show in Brisbane. The seamless delivery of the Show cemented the long term partnership, Event Management International Founder and CEO, Jason Humphris said. Contract to build Dog & Cat Lovers Show “Moreton Hire has shown EMI its commitment, vision and partnership values, where we will be working together to grow our event portfolio well in to the future.” The new appointment also includes the launch of the Inaugural Cat Lovers Show in Melbourne in 2018. With EMI winning multiple EEAA awards for the Dog Lovers Show, the Cat Lovers Show will be sure to follow. Moreton Hire Business Development Manager, Kerry Casemore, said the company is extremely proud to be involved. “You walk into the event and you can’t The contract to build Dog Lovers Shows in Melbourne, Sydney and Brisbane for 2018 and 2019 has been awarded to Moreton Hire following the successful build and delivery of the Brisbane Dog Lovers Show. Photo provided by Silk Estate Marquee Weddings 50 HIRE AND RENTAL NEWS • EVENTS in FOCUS • FEBRUARY 2018