Hire and Rental News - August 2018

47 HIRE AND RENTAL NEWS • EVENTS in FOCUS • AUGUST 2018 Expanding its locations from 12 to 16 in New Zealand, Royal Wolf has acquired storage and container company Spacewise. The purchase includes two new satellite offices in Timaru and New Plymouth and adds a substantial number of units to its existing container fleet. Royal Wolf is a shipping container supplier specialising in the hire, sale and modification of new and refurbished shipping containers and portable container buildings. Royal Wolf Executive General Manager Paul Creighton said Spacewise would ‘tuck into’ its existing New Zealand business to provide substantial synergies with the product and services it provides. “The purchase is testament to Royal Wolf’s continued expansion and the ongoing growth of the container hire and sale industry in general. There is big demand for containerised solutions across many diverse industries, from construction and storage, through to the wine and infrastructure sectors with the Royal Wolf buys container storage company need for temporary accommodation and portable buildings by local councils and businesses.” Spacewise operates from eight major locations and nine regional agency offices for sale and lease operations. Paul said Royal Wolf will absorb all branches into its operation, apart from Wellington where it will retain a self- storage facility and a depot in Tauranga. It will also add the Timaru and New Plymouth offices to its network, which Royal Wolf has previously serviced from nearby centres. “The growing awareness around the versatility of containers has been the impetus for Royal Wolf’s expansion in the past two years, including opening new offices in Whangarei, Nelson and Invercargill,” Paul said. Visit: www.royalwolf.com.nz New brand identity for ARA The American Rental Association (ARA) has unveiled a new brand identity to reflect the evolution of the equipment and event rental industry. The rebranding process also led to a new positioning statement for the Association: ‘Advancing the equipment and event rental community’. Updates include new logo marks for ARA Insurance, ARA Foundation, Rental Management and the industry’s annual trade show and convention which will now be known as The ARA Show. “We’re focused on continuing the development of the Association with a brand update that builds on our rich history of being a unique platform where rental professionals can learn, share ideas and give back to our industry,” Tony Conant, ARA CEO said. Visit: www.ARArental.org EVENTS in FOCUS