With the “skills shortage” an enduring issue for numerous industries, including the Hire Industry, 2024 has seen the HRIA bring online several new approaches to attracting new talent to the industry.
WORKING OFF THE BASIS OF ITS EXISTING activities to raise awareness of the industry through the Careers in Hire website and attendance at various careers expos, in 2024 there has been a more targeted approach to raising awareness with school leavers and those embarking on trade qualifications.
For those attending HIRE24 in Brisbane in June, delegates may have observed the “Introduction to Hire” tour that was provided to approximately 50 students from the local campus of the Australian Industry Trade College. “Whilst attendance at careers expos is a great way to raise general awareness of the Hire industry, it can also be a challenge to communicate clearly with target demographics purely because of the volume of exhibitors”, noted HRIA Marketing Manager, Sally Cannon. “We found that by offering a direct invitation to engage, we were able to get greater cut-through with students and teachers alike; this in turn generated new opportunities to introduce the industry”, continued Sally.
Since HIRE24, further opportunities are now being explored through the vocational placement officers at TAFE QLD, Department of Education Victoria’s Senior Secondary Pathways Reform Taskforce and Department of Education Queensland’s Link and Launch program. Whether it be providing an industry snapshot to Regional School Industry Partnership Program managers, scheduling a tour of a local hire business for school students or creating a connection for vocational placements, the HRIA is keen to tackle the challenge of attracting new talent head on.
For Careers in Hire enquiries email info@hria.com.au